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ASOS is the first fashion retail company to achieve CarbonNeutral® status under The CarbonNeutral Protocol, the global standard for ensuring the integrity and quality of CarbonNeutral® certification programmes.
ASOS.com partnered with The CarbonNeutral Company, a leading provider of carbon reduction solutions, to achieve its CarbonNeutral® company status. This involved the measurement of greenhouse gas emissions from ASOS.com‟s premises, business travel, commuting, outgoing deliveries and packaging materials and the reduction of these emissions to net zero through a combination of internal initiatives and the purchase of high quality carbon offsets.
As an internet retailer, ASOS.com generates fewer carbon emissions than a bricks and mortar retailer as it has a significantly smaller range of premises. ASOS.com‟s largest sources of emissions are packaging and customer delivery. Therefore, ASOS.com is focusing on the redesign of its packaging - all delivery boxes are now 100% recycled and recyclable - with a size reduction to minimise transporting air - and delivery bags are currently being made more environmentally friendly. In addition to this, inbound air freight has been significantly reduced and is actively discouraged by the company.
The company is engaging employees to be more environmentally conscious by introducing bike racks instead of car parking spaces; hosting events to promote cycling and walking, and launching a campaign called “Cut out a kilo of CO2”, which encourages staff to switch off monitors and lights.
In order to reduce the unavoidable emissions from its carbon footprint, ASOS.com is offsetting these emissions through a portfolio of innovative, third party verified emission reduction projects located around the world, including:
- The Garcia River Forest project, California: This project will absorb and store carbon emissions by restoring a 24,000 acre, under-stocked area of coastal forest, creating a larger, denser composition of redwood and douglas firs, whilst protecting water quality and restoring wildlife habitat.
- The Uchindle-Mapanda reforestation project, Tanzania: This is the first reforestation project in Africa to be validated under The Voluntary Carbon Standard (VCS) and ten per cent of the carbon revenues from the forests have been allocated to initiatives which will benefit the local communities.
- The Govindapuram wind power project, India: This project has enabled the installation of four wind turbine generators to produce cleaner electricity for the state of Tamil Nadu, providing a renewable energy source in a country where energy consumption is predicted to almost double by 2020.
- The Tieling Coal Mine Methane project, China: Located across six coal mines, this project prevents the potent greenhouse gas, methane, from being released into the atmosphere and is currently the only project in China to use coal mine methane as fuel for gas supply.
The accreditation by The CarbonNeutral Company demonstrates ASOS‟s continued commitment to the proactive management and effective control of the environmental impact of all its business activities. ASOS will continue to work to reduce its emissions, waste and energy consumption in line with its ongoing environmental policy. New initiatives will be added as the ASOS business grows larger.
Nick Robertson, Chief Executive of ASOS said: “We are very aware of our environmental responsibility. To be the first online retailer to become CarbonNeutral ® is a terrific achievement. We will continue to focus on reducing our carbon footprint and being environmentally friendly in all that we do.”
Notes to editors:
Established in June 2000 and admitted to AIM in October 2001, ASOS.com is the UK's largest independent online fashion and beauty retailer and offers over 35,000 branded and own label product lines across womenswear, menswear, footwear, accessories, jeweler and beauty with approximately 1,500 new product lines being introduced each week. Aimed primarily at fashion forward 16-34 year olds, ASOS.com attracts over 6.9 million unique visitors a month and as at 17 January 2010 had 2.9 million registered users and 1.5 million active customers (defined as having shopped in the last 6 months). www.asos.com