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Zondervan, the world's leading Bible publisher, today announced it will publish a custom collection of Bibles created specifically for its consumers' needs and sold for a limited time exclusively at Walmart. The new line, called the Essential Bible Series, features premium quality Bibles that are also certified carbon neutral and satisfy the needs of shoppers seeking a more simple and accessible Bible for themselves or to give to others.
The 12 Bibles in the line include both first-time offered editions and redesigned and repackaged best-sellers. The products were selected based on research with Walmart shoppers that revealed 42 percent of consumers did not realize that Walmart carried Bibles and those who knew, found their Bible shopping experience confusing. The Essential Bible Series was developed to demystify the shopping experience by offering unique products with clear and recognizable packaging to help Walmart shoppers better navigate the Bible aisle so they can easily find the Bible that meets their unique needs.
"Walmart appeals to shoppers because it's familiar and inviting, yet there was a clear opportunity in the Bible category to make the product more accessible and eliminate confusion," said Chip Brown, senior vice president and publisher of Bibles at Zondervan. "The Essential Bible Series is presented in a simple and personal way to help make Bible selection easy, so that consumers can walk away feeling confident that they have put the right Bible in their cart."
Zondervan said the new line also represents an exponential increase in product quality for mass-market Bibles and will be the world's first CarbonNeutral(R) certified series of Bibles, aligning with Walmart's environmental stewardship efforts. As Zondervan strives to increase its operational efficiency and minimize its environmental impact, taking responsibility for the emissions related to this series of Bibles became an obvious step.
To achieve CarbonNeutral(R) publication status, the emissions produced by the printing, production, storage and distribution of the Bibles to Walmart were independently measured by a third party assessor, and reduced to net zero through carbon offsetting. Zondervan worked with The CarbonNeutral Company to purchase and retire high quality carbon credits from emission reduction projects verified to internationally recognized standards.
Neil Braun, CEO, The CarbonNeutral Company, said, "By taking responsibility to measure and reduce the carbon footprint of the Walmart series of Bibles and by achieving CarbonNeutral(R) publication certification, Zondervan has demonstrated environmental leadership among Bible publishers. We applaud Zondervan's efforts to meet and exceed its customers' increasingly high environmental standards."
The Essential Bible Series will be available first at Walmart stores nationwide starting in September 2009 and will be a Walmart exclusive through January 2010. Bibles in the series include: The New International Version (NIV) Study Bible; two large print editions of the NIV Bible in standard and Italian Duo-Tone bindings; a large print edition of the King James Version (KJV) Bible; three gift bibles in Italian Duo-Tone bindings (two NIV, one KJV); The Busy Mom's Bible in Italian Duo-Tone; The Adventure Bible and The Beginners Bible, both in standard binding; and the Backpack Bible for Boys and the Backpack Bible for Girls, both in Italian Duo-Tone binding.
Each Bible will carry its own price point and will retail between $14.99 and $34.99.
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For further information please contact:
Sharon Corrigan, The CarbonNeutral Company
Tel: 020 7833 6016 / 07827 951631
Zondervan is the world's leading Bible publisher. With a vision to see more people engaging the Bible more, Zondervan produces bestselling study, devotional, reference, text, audio, software, and digital Bibles designed to inspire readers at every age and stage of life. Zondervan holds exclusive North American publishing rights to the New International Version (NIV), which is celebrating its 30th anniversary in 2008. The NIV, the most popular modern English Bible translation, has more than 300 million copies in print worldwide. Zondervan also publishes Bibles in the TNIV (Today's New International Version), NIrV (New International Readers Version), KJV (King James Version), NRSV (New Revised Standard Version), NASB (New American Standard Bible), Amplified Bible, and parallel Bibles featuring The Message. Over the past 75 years, Zondervan, a HarperCollins company, has grown to be a global leader in Christian communications through its bestselling Bibles, books, curriculum, children's, and new media products. Visit Zondervan Bibles on the Internet at www.zondervan.com/Bibles
The CarbonNeutral Company
The CarbonNeutral Company (www.carbonneutral.com) is a world leading carbon offset and carbon management business, working with over 300 major businesses and thousands of small and medium sized companies. Over the last ten years, it has purchased carbon credits from over 200 projects across six continents.
CarbonNeutral® is the registered trademark of The CarbonNeutral Company and is the leading brand mark and quality standard for action on climate change. Permission to display the CarbonNeutral mark is only given to clients when CO2 emissions have been measured and reduced to net zero through a programme implemented in accordance with The CarbonNeutral Protocol. This Protocol assures quality of offset projects, carbon footprint assessments and communication and is regularly reviewed by an Independent Advisory Group. The ‘audit trail’ includes an annual independent verification of CarbonNeutral programs – from contracts with carbon offset partners through to contracts with clients and everything in between.
The CarbonNeutral Company has two regional operating headquarters in New York and London, as well as an office in Singapore, and a network of affiliates in Japan, Canada, France and UAE.
The CarbonNeutral Company is a founding member of The International Carbon Reduction and Offset Alliance (ICROA), which provides leadership and a unified voice advocating for rigorous industry standards www.icroa.org.