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Gamma’s GreenMinutes Helping Partners Close Deals

01 September 2009 |

Since Gamma launched its GreenMinutes initiative at the start of the year, channel partners have been benefiting from Gamma’s minutes being CarbonNeutral® in helping them to close deals.

Through Gamma, partners can show that they are helping customers reduce their carbon footprint. The initiative has been particularly successful with the public sector as it faces increasing pressure to meet government targets.

In order to help partners demonstrate CO2 output to potential and existing customers, Gamma also recently launched the Green-o-meter. The Green-o-meter is a simple web-based tool that can be embedded in partners’ own websites or accessed on Gamma’s. The tool shows how many kilograms of CO2 customers are offsetting, or will offset, by running their calls over Gamma’s network.

Gamma’s GreenMinutes and Green-o-meter provide partners with a differentiator which can act as a deal closer in tough economic times. “When it comes to selling voice minutes it can be hard to set yourself apart from similar competitors; using the new tool just allows us to offer something extra and saying the network is the greenest in the UK is very powerful, especially with public sector customers,” commented Jon Loftin, sales director at Modern Communications.

“Our partners were finding Gamma’s GreenMinutes so helpful with customers that we decided to give the Green-o-meter tool to them to embed on their own websites,” commented Justin Coombes, marketing manager, Gamma Telecom. “To give you an example, one of our partners recently fed back to me how useful the tool was in helping them with their overall proposition – they were able to show a university that by putting their telephony across the Gamma network, they would be offsetting almost 2 tonnes of CO2 every year and this proved to be compelling for them as they had specific carbon reduction objectives they had to meet.”

Gamma’s carbon footprint is independently assessed by a company called Greenstone Carbon Management who looks at electricity bills and volumes for the amount of energy used in transporting minutes across the network. Gamma works with The CarbonNeutral Company to offset this carbon footprint and purchases carbon credits, which means that each tonne of CO2 emitted is counter balanced with a tonne of CO2 saved by a validated emission reduction project that has met international standards. This could be, for example, a project to swap coal-fired power stations with solar or hydro. Carbon offsetting is often the fastest way to achieve the deepest reductions within a business or activity. In order to be able to offer carbon credits, offset projects have to show that they would not have happened without carbon financing.

Gamma's commitment to reducing carbon emissions began in 2006 with the early adoption of IP-based soft-switching in its core network, marking the first major initiative of its kind in the UK and reducing energy consumption per minute by 30% within the first year. Soft-switching has allowed it to move from a power-hungry hardware infrastructure to a more software-driven environment which uses far less power. The combination of much lower annual power consumption with Gamma’s carbon offset programme, means that channel partners and their customers are using the greenest network in the UK.

Notes to editors

Gamma Telecom ( is one of the UK’s largest providers of voice services and applications, switching in excess of 900 million minutes a month and serving over 400 Channel Partners. Supplying service exclusively via its channel partners, Gamma keeps over 145,000 UK businesses and 1,000,000 residential customers connected.

Gamma’s innovative voice services are designed specifically for SME end-users and supplied through Channel Partners, including Resellers, Systems Integrators, ISPs, ITSPs and Carriers, for fast, efficient and profitable resale.

Solutions include traditional CPS services using Gamma’s predominantly soft-switch based network; IP Telephony services that include Hosted solutions as well as the market leading SIP Trunk solution which has been successfully tested with all major IP PBX’s; and Gamma Mobile for voice and broadband mobility services.

For two years in a row, Gamma’s growth has been recognised in the “Sunday Times, Microsoft Tech Track 100”

Editorial Contacts:
Justin Coombes
Gamma Telecom
+44 (0) 20 300 600 78